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📊 Ads Campaign Analytics Dashboard

Filters

Total Spent
$0
Paying Users
0
Avg CPA
$0
Conv Rate
0%
Payback D30%
0%
Median Payback
-

Conversion Rate by Character

Total Spent by UTM Source

Transaction Distribution

Spend Share by Status (7D)

Spend Share by Status (1D)

CPA by Campaign

Campaign Details

STOP rolling decision CPP ≥ $30 or zero payers after $40+ SCALE rolling CPP ≤ $15, payers ≥ 5, CR ≥ 1.3% full-scale tier WATCH CPP $15-$30, insufficient evidence, or CPP ≤ $15 capped retest
Status uses rolling 14D ratio-of-sums decision CPA/CPP. CPP marked * = zero decision-window payers after spend ≥ $40.
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Character ↕ Source ↕ Content ↕ Status ↕ Conf ↕ Days ↕ Seen Spent $ ↕ CPM ↕ Target CPM ↕ Share 1D % ↕ Share 7D % ↕ Share 30D % ↕ New Users ↕ Cost/User ↕ CPA 14D ↕ CPP 14D ↕ Paying ↕ Conv% ↕ CTR% ↕ Impr. ↕ Clicks ↕ Goals ↕ Activations ↕ Act% ↕ Sub Tx ↕ Cred Tx ↕ Cher Tx ↕

Daily Spend and Revenue

Activations and Paying Users

Daily Funnel Rates

Daily Unit Costs

Daily Aggregates

Date Spent $ Revenue $ New Users Paying Conv% CPA CPP Impr. Clicks CTR% Goals Activations Act% Pay D30% ARPU D30 Cost/User Payback D30% Sub Tx Cred Tx Cher Tx

Spend by Source

CPP by Source

Payback by Source

Source Status Mix

Source Summary

Source ↕ Health ↕ Conf ↕ Days ↕ Rows ↕ Contents ↕ Chars ↕ Spent $ ↓ CPM ↕ Target CPM ↕ Share % ↕ New Users ↕ Activations ↕ Paying ↕ Conv% ↕ CPA ↕ CPP ↕ Payback D30% ↕ Revenue D30 ↕ STOP Spend % ↕ SCALE Spend % ↕ Top Content ↕
Source

Source detail

Source Spend and Revenue

Source Volume

Source Funnel Rates

Source Unit Costs

Source Daily History

Date Spent $ Revenue $ New Users Paying Conv% CPA CPP Impr. Clicks CTR% Goals Activations Act% Payback D30%

Content Breakdown

Content Rows Chars Spent $ Share % New Users Activations Paying Conv% CPA CPP Payback D30% STOP Mix % SCALE Mix %

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Row History

Campaign history

Click a row to inspect historical metrics.

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