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📊 Ads Campaign Analytics Dashboard

Filters

Total Spent
$0
Paying Users
0
Avg CPA
$0
Conv Rate
0%
Payback D30%
0%
Median Payback
-
Risk Spend 0.00%

Conversion Rate by Character

Total Spent by UTM Source

Spend by Allocation Gate

Spend by CPI Band

Transaction Distribution

Spend Share by Status (7D)

Spend Share by Status (1D)

CPA by Campaign

Campaign Details

STOP rolling decision CPP ≥ $30 or zero payers after $40+ SCALE rolling CPP ≤ $15, payers ≥ 5, CR ≥ 1.3% full-scale tier WATCH CPP $15-$30, insufficient evidence, or CPP ≤ $15 capped retest
Status uses rolling 14D ratio-of-sums decision CPA/CPP. CPP marked * = zero decision-window payers after spend ≥ $40.
BLOCK historical D30 payback < 40% CAP capped scale or mid payback LEARN no mature history REVIEW high CPI/CPC or deteriorating payback OK payback-gated scale eligible
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Character ↕ Source ↕ Content ↕ Status ↕ Gate ↕ Conf ↕ Days ↕ Seen Spent $ ↕ CPM ↕ Target CPM ↕ Share 1D % ↕ Share 7D % ↕ Share 30D % ↕ New Users ↕ Cost/User ↕ Hist PB ↕ Cur PB ↕ CPA 14D ↕ CPC 14D ↕ Click→Act ↕ CPP 14D ↕ Paying ↕ Conv% ↕ CTR% ↕ Impr. ↕ Clicks ↕ Goals ↕ Activations ↕ Act% ↕ Sub Tx ↕ Cred Tx ↕ Cher Tx ↕

Daily Spend and Revenue

Activations and Paying Users

Daily Funnel Rates

Daily Unit Costs

Daily Aggregates

Date Spent $ Revenue $ New Users Paying Conv% CPA CPP Impr. Clicks CTR% Goals Activations Act% Pay D30% ARPU D30 Cost/User Payback D30% Sub Tx Cred Tx Cher Tx

Spend by Source

CPP by Source

Payback by Source

Source Status Mix

Source Summary

Source ↕ Health ↕ Conf ↕ Days ↕ Rows ↕ Contents ↕ Chars ↕ Spent $ ↓ CPM ↕ Target CPM ↕ Share % ↕ New Users ↕ Activations ↕ Paying ↕ Conv% ↕ CPA ↕ CPP ↕ Payback D30% ↕ Revenue D30 ↕ STOP Spend % ↕ SCALE Spend % ↕ Top Content ↕
Source

Source detail

Source Spend and Revenue

Source Volume

Source Funnel Rates

Source Unit Costs

Source Daily History

Date Spent $ Revenue $ New Users Paying Conv% CPA CPP Impr. Clicks CTR% Goals Activations Act% Payback D30%

Content Breakdown

Content Rows Chars Spent $ Share % New Users Activations Paying Conv% CPA CPP Payback D30% STOP Mix % SCALE Mix %

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Row History

Campaign history

Click a row to inspect historical metrics.

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