Conversion Rate by Character
Total Spent by UTM Source
Transaction Distribution
Spend Share by Status (7D)
Spend Share by Status (1D)
CPA by Campaign
Campaign Details
STOP rolling decision CPP ≥ $30 or zero payers after $40+
SCALE rolling CPP ≤ $15, payers ≥ 5, CR ≥ 1.3% full-scale tier
WATCH CPP $15-$30, insufficient evidence, or CPP ≤ $15 capped retest
Status uses rolling 14D ratio-of-sums decision CPA/CPP. CPP marked * = zero decision-window payers after spend ≥ $40.
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| Character ↕ | Source ↕ | Content ↕ | Status ↕ | Conf ↕ | Days ↕ | Seen | Spent $ ↕ | Share 1D % ↕ | Share 7D % ↕ | Share 30D % ↕ | New Users ↕ | Cost/User ↕ | CPA 14D ↕ | CPP 14D ↕ | Paying ↕ | Conv% ↕ | CTR% ↕ | Impr. ↕ | Clicks ↕ | Goals ↕ | Activations ↕ | Act% ↕ | Sub Tx ↕ | Cred Tx ↕ | Cher Tx ↕ |
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